Senior leader guiding regulatory analysts in protecting investors and maintaining market integrity at Nasdaq. Overseeing compliance with listing standards and collaborating with regulatory bodies.
About the role
- Strategic leader developing and implementing analytics strategies for marketing campaigns at Canvas Worldwide. Crafting data narratives and driving business outcomes for automotive clients.
Responsibilities
- Develop and implement analytics strategies to support marketing campaigns and advertising initiatives
- Craft compelling data storytelling/ narratives for mid to senior-level stakeholders
- Establish measurement frameworks and lead client-specific learning agendas
- Identify and prioritize advanced analytics and measurement solutions to drive business outcomes. Including market mix modeling, attribution, forecasting, segmentation, incrementally testing, and other advanced analytical methodologies.
- Be visible and regular in providing relevant thought leadership deliverables to clients and key Canvas stakeholders
- Translate complex data findings and recommendations to senior leadership and key stakeholders into business impact
- Work closely with marketing teams, advertisers, and other stakeholders to understand their needs and provide data-driven solutions.
- Drive innovation in data standards, automation tools, and analytics techniques to enhance marketing effectiveness.
- Maintain currency and understanding of important industry topics in the marketing analytics field.
- Lead, mentor, and grow an analytics team, fostering a collaborative and innovative work environment.
- Oversee the collection, analysis, and visualization of data across various platforms to generate actionable insights.
Requirements
- A bachelor’s or master’s degree in a relevant field such as business, statistics, economics, or computer science.
- 10+ years of managerial experience in analytics, preferably in media performance, digital marketing, or a related field. Experience working in the automotive industry is a plus.
- Expertise in data analysis, statistical methods, and modeling techniques. Proficiency in BI tools (Tableau, Looker, Power BI), SQL, Python/R, and analytics platforms is a plus.
- Proficiency in marketing-specific analytics, including market mix modeling, digital attribution, predictive modeling, and segmentation methods.
- Experience with media measurement tools, including 3rd party ad serving, syndicated research, and web analytics (Adobe Analytics, Google Analytics) preferred.
- Excellent communication skills to present findings and recommendations to senior management and automotive marketing teams.
- Ability to address complex business issues using data and analytics.
Benefits
- generous medical, dental, vision, pet insurance
- commuter benefits
- disability and life insurance coverage
- 401(k) matching
- up to 14 holidays per year
- a “Do Good Day”
- unlimited PTO
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