Senior Manager in global publishing overseeing strategic growth through licensing and partnerships. Leading category innovations in audio storytelling, novelty books, and more.
About the role
- Business Development Manager focusing on Tensilica DSP and CPU technologies for Cadence in China. Engaging with automotive and consumer SoC teams to drive IP licensing growth.
Responsibilities
- Drive IP licensing growth in China, with a strong focus on Tensilica DSP and CPU technologies.
- Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.
- Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.
- Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.
- Work closely with China sales teams to develop and execute regional account strategies.
- Build, develop, and nurture relationships with key software vendors.
- Advocate Tensilica DSPs by driving partner onboarding, technical enablement, performance optimization, and joint solution development.
- Develop China-specific go-to-market strategies for automotive and consumer segments.
- Monitor industry trends, emerging workloads, regulatory standards, and local ecosystem shifts.
- Represent the company at China industry conferences, partner workshops, customer summits, and semiconductor forums.
Requirements
- Bachelor’s or Master’s in Electrical Engineering, Computer Engineering, or related discipline.
- 10+ years of experience in semiconductor IP, DSP/CPU/NPU technologies, SoC design, embedded software, or related business development roles.
- Strong technical understanding of DSP architectures, signal processing, embedded systems, and AI workloads.
- Proven success selling semiconductor IP or building technical business engagements in China.
- Familiarity with software ecosystems in audio, voice, AI/ML, AR/VR, and automotive domains.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to travel within China and internationally.
- Direct experience with Tensilica DSPs or similar configurable DSP architectures (preferred).
- Existing relationships with China automotive SoC vendors, Smartphone/IoT/CE chipmakers, AR/VR and edge-AI solution developers, and leading software algorithm partners (preferred).
Benefits
- Equal Employment Opportunity Policy
- Accessibility accommodations
- Privacy Policy
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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