Analytics Engineer creating data products that meet various business needs for the fintech company Stone. Responsible for data pipelines, monitoring, and ensuring data quality.
About the role
- Lead Analytics Engineer driving digital analytics for CX in a high-tech environment. Focus on MarTech, data pipelines, and event tracking across multiple platforms.
Responsibilities
- Build and maintain backend services and APIs using PHP/Laravel or Node.js.
- Develop lightweight frontend interfaces and internal tools using React.
- Support ingestion pipelines and microservices that enable analytics and CX data flows.
- Ensure secure and scalable data movement across systems. CX & Digital Analytics Implementation • Lead the implementation of event instrumentation, user behavior tracking, and data collection strategies for mParticle and Mixpanel. • Define and configure data schemas, identity resolution rules, and event attributes within CDP platforms. • Partner with CX, product, and analytics teams to translate tracking requirements into high-quality technical execution. • Support funnel tracking, conversion measurement, and end-to-end customer journey instrumentation. Paid Media & Audience Activation • Build and manage paid media audiences using mParticle/Mixpanel integrations (Meta, Google, TikTok, DV360, etc.). • Configure audience segmentation, data sync rules, and activation logic. • Ensure accuracy, governance, and compliance in audience delivery workflows. Cloud & Deployment • Deploy and manage applications on AWS or GCP (baseline cloud proficiency). • Utilize cloud services for hosting, storage, and operational workflows. • Support CI/CD pipelines and automated deployment processes. Leadership & Collaboration • Provide technical guidance to junior engineers and analytics implementation teams. • Establish best practices for tagging, SDK usage, data quality, and integration architecture. • Participate in solution design, code reviews, and technical documentation. • Act as a key liaison across engineering, analytics, CX, and marketing teams. General Engineering Responsibilities • Troubleshoot data quality, API, SDK, and integration issues. • Maintain clean documentation for architectures, tracking setups, and implementation logic. • Stay updated with modern MarTech, CDP, and analytics engineering trends.
Requirements
- 6–10 years of experience in engineering, analytics implementation, MarTech, or related technical roles.
- Deep understanding of mParticle, Mixpanel, or similar CDP/analytics platforms.
- Understanding of PHP (Laravel) or Node.js, along with basic React proficiency.
- Experience with event schemas, SDK implementation, data contracts, tagging, and tracking strategies.
- Familiarity with paid media audience activation and MarTech ecosystem integrations.
- Knowledge of relational/NoSQL databases and cloud platforms (AWS/GCP).
- Exposure to containerization (Docker; Kubernetes is a plus).
- Strong debugging, analytical, and communication skills.
- Proven ability to lead technical implementation and collaborate across functions. Education Bachelor’s or Master’s Degree in Engineering, Computer Science, Information Systems, Mathematics, or related discipline.
Benefits
- Job Description: • Digital Analytics Lead Analytics Engineer • Location: Gurgaon/BLR, India
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