Marketing Manager for Nova Post responsible for launching and managing marketing campaigns in the German market. Analyzing market needs while collaborating with various teams to ensure brand consistency.
About the role
- Coordenador de Marketing Digital com foco em CRM e automação para Suplementação Esportiva. Liderando equipe e estratégias de marketing digital para crescimento e engajamento.
Responsibilities
- Customer database management: structure and segment the database for CRM initiatives (leads, prospects, and active/inactive customers).
- Base acquisition: develop strategies to capture and nurture leads, integrating CRM with paid media, social, email, and automations.
- Retention and loyalty: create and optimize loyalty programs, re-engagement campaigns, and automation flows that increase repeat purchases.
- Customer lifecycle: design and manage automated journeys (onboarding, activation, churn prevention, win-back, etc.).
- LTV and engagement: analyze purchase behavior and propose personalized actions that maximize lifetime value and average ticket size.
- Performance and reporting: monitor KPIs (open rate, click-through rate, conversion, churn, CAC, LTV, CRM ROI) and report results regularly.
- Data integration: work with BI and Media teams to ensure consistency and quality of data across platforms (CDP, CRM, e-commerce).
- Coordinate the use and evolution of CRM, marketing automation and email marketing tools (e.g., RD Insider, Salesforce, HubSpot, Klaviyo, ActiveCampaign, etc.).
- Leadership and collaboration: manage a team and collaborate with media, content and product teams to build integrated campaigns.
Requirements
- Minimum of 4 years' experience in CRM, marketing automation and relationship marketing.
- Bachelor's degree in Marketing, Advertising, or related fields.
- Courses related to marketing platforms, process management and Growth.
- Strong analytical ability, with proficiency in metrics such as CAC, LTV, churn and ROI.
Benefits
- Meal allowance
- Mobility allowance
- Food allowance and/or grocery basket
- Health and dental insurance
- Pharmacy agreement/discount
- Group life insurance
- Annual bonus of up to 2 salaries
- Gympass
- Discount on supplements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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