Partner and Channel Sales Director responsible for driving strategic partner growth at BrainPOP. Managing partnerships and sales channels to enhance revenue in the EdTech space.
Responsibilities
Develop, expand, and manage a high-performing ecosystem of strategic partners
Work closely with the CGO/CRO to define and optimize the partner and channel strategy
Identify, engage, negotiate and secure channel partner agreements
Create joint go-to-market motions, and continually engage partners to successfully position and sell BrainPOP’s solutions
Act as the primary architect of partner-enabled growth, ensuring alignment across Product, Marketing, Customer Success, and Revenue Ops
Own partner-sourced and partner-influenced revenue targets; forecast accurately and manage pipeline through Salesforce
Guide partners through positioning of BrainPOP’s solutions, competitive differentiation, ROI messaging, and procurement/contract requirements
Conduct quarterly business reviews (QBRs) to assess revenue contribution, co-selling motions, and enablement needs
Develop repeatable playbooks for onboarding, use-case packaging, implementation alignment, and upsell strategies
Work closely with Marketing & Sales Enablement to develop co-branded campaigns, webinars, events, and field marketing activities with Partners
Partner with Sales to drive district-level and institutional co-sell activities, ensuring deals move through procurement, RFPs/ITBs, and budget cycles
Support state-level or consortium-level RFP submissions in partnership with content or technology collaborators
Develop Partner onboarding materials, certification programs, and sales/technical training
Create Partner Playbooks for use cases such as assessment analytics, progress monitoring, personalization, or success pathways
Maintain and optimize a Partner Asset Portal with assets – demos, pricing guides, compliance documentation, privacy/security materials, and competitive positioning
Maintain oversight of partner performance, adherence to brand guidelines, and ethical sales conduct within the education marketplace
Coordinate with CGO/CRO, Legal, Finance, and RevOps to ensure accurate reporting, invoicing, and deal-registration processes
Requirements
8-10 years of business development, channel sales, or partnerships experience, preferably in EdTech, learning platforms, assessment systems, student success analytics, curriculum tech, or SIS/LMS ecosystems.
Experience with major K-12 EdTech tools and platforms
Demonstrated success building and scaling a channel or partnership ecosystem that delivers material revenue contribution.
Strong understanding of K-12 procurement, RFP processes, budget cycles, Federal and state funding processes and constraints, and district technology decision-making, as well as with state agencies, and regional education service agencies (ESAs/BOCES).
Ability to negotiate complex agreements and manage strategic cross-functional relationships.
Excellent executive-level communication skills, with experience presenting to superintendents, CIOs, provosts, and partner C-suites.
Strong analytical capabilities and experience managing pipeline, forecasting, and partner performance dashboards.
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