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TC
Hybrid Senior Manager, Connected Commerce Sales
Posted last month
About the role
- Sr. Manager driving availability and visibility of Boston Beer Company products in the digital sales environment. Collaborating cross-functionally to develop digital commerce sales strategies and support programs.
Responsibilities
- Drive BBC Sales initiatives and case growth through a dedicated retailer and wholesaler digital strategy
- Lead a team through excellent training and development and driving results
- Build availability and visibility of key BBC products and campaigns on the digital shelf
- Develop and deliver a point of view on B2B and retail digital commerce position
- Identify gaps in Boston Beer assortment on prioritized digital channels
- Work with internal connected commerce and commercial marketing team
- Work alongside technology partners on emerging technology features
- Be the preferred partner of the off premise national account team
- Work and align with BBC sales leadership and top wholesaler partners
- Develop and deliver wholesaler communication that supports connected commerce efforts
- Leverage market research to understand wholesaler and retailer emerging trends
Requirements
- 7+ years of sales experience managing large strategic accounts
- Strong critical thinking skills
- Analytical mindset with proficiency in data-driven decision-making
- Excellent written and verbal communication skills
- Demonstrated ability to learn quickly and adapt
- Willingness to travel approximately 40-50%
Benefits
- Generous healthcare on day one
- Stock purchase plan
- 401k
- Tuition reimbursement
- Fertility/adoption support
- Free financial coaching
- Health & wellness program and discounts
- Professional development & training
- Free beer!
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