Lead Wealth Management marketing strategy and communications at Corebridge Financial, engaging clients and driving growth in Retirement Services. Oversee program development and collaboration across teams for wealth client engagement.
About the role
- Senior ABM Analyst at Onfly focusing on structuring and scaling ABM programs for high performance integration with Sales, Marketing, and Customer Success teams.
Responsibilities
- Structure and maintain target account lists (Tiers 1, 2 and 3) aligned with the ICP.
- Orchestrate multichannel campaigns (email, social, paid media, personalized content, events).
- Build and operate engagement playbooks integrated with Marketing and Sales.
- Develop cadences, sequences and customized scripts according to account stage.
- Ensure data integrity, consistency and currency in the CRM (HubSpot).
- Set up automations, account routing and activation triggers.
- Create dashboards and reports with key ABM, pipeline and engagement metrics and indicators.
- Perform a RevOps role for enterprise GTM, defining flows, rituals and rules between Marketing, Sales and Customer Success.
- Document processes, playbooks, engagement templates and qualification criteria.
- Analyze account behavior and engagement to guide strategy and prioritization.
- Identify funnel bottlenecks and opportunities to accelerate the sales cycle.
- Generate actionable insights on engaged personas, behavioral history and account maturity.
- Train the Enterprise Sales team on ABM processes, lists, approaches and executions.
- Create and update materials such as battlecards, scripts, decks, narratives and account dossiers.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications or a related field;
- Proficiency in HubSpot (automation, workflows, reporting, segmentation and CRM).
- Knowledge of B2B content strategies and integration with commercial/sales teams.
- Ability to build dashboards, forecasts and critical performance indicators.
- Availability to travel
- Experience in technology companies or SaaS.
- Experience in RevOps for Enterprise GTM
- Experience with internationalization or multiregional campaigns.
Benefits
- Amazing office! (hybrid model — 3 days in-office and 2 days remote per week).
- Meal allowance on a flexible card R$35 (no 6% deduction).
- Transportation voucher on a flexible card (no 6% deduction).
- Unimed health plan with no co-payment and no monthly fee for Onflyers (company-covered).
- Dental plan (discounted monthly fee).
- Pharmacy discount.
- No dress code.
- Online psychotherapy benefit (Vittude).
- Gym benefits (Gympass).
- 90% scholarship for language studies.
- Discounts on undergraduate and graduate programs (UNA and UNIBH).
- Funeral assistance (Grupo Zelo).
- Extended maternity/paternity leave.
- R$200 Onhappy voucher (exclusive platform for discounted travel anywhere in Brazil).
- Birthday gift of R$55 to celebrate your birthday as you wish.
- Life insurance.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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