Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- Chief Marketing Officer leading integrated growth initiatives for Big Cartel in the Creator Economy. Collaborating across departments to optimize brand narrative and marketing strategies.
Responsibilities
- Architect and leader of our integrated growth engine
- Unify Demand Generation, Brand & Partnership Marketing, Lifecycle Marketing, and Product Marketing into a cohesive strategy
- Orchestrate growth across a three-stage continuum
- Lead the strategy for paid, organic, and social channels
- Optimize our web properties to convert high-intent traffic into users
- Collaborate with Product to drive transition from free tiers to paid subscriptions
- Establish a rigorous testing culture and attribution models
Requirements
- 20+ years of demonstrated ability to lead through influence
- Partnering with Product, Engineering, and Data teams to execute complex, multi-stage growth initiatives
- Able to move from high-level strategy to the tactical oversight required to ship integrated campaigns
- Systems thinker who bridges the gap between high-level vision and tactical execution
- Successfully led a marketing organization within a high-volume, self-serve SaaS or B2B2C marketplace
- Proven track record of optimizing customer journeys
- Deep fluency in growth accounting and attribution
- Comfortable steering a data-informed organization where decisions are validated by experimentation, testing and ROI
- Champion for the independent creator with emotional intelligence to translate that into an authentic brand voice
Benefits
- Highly competitive salaries
- The standard stuff: matching 401(k), insurance (medical, dental, vision, life)
- Fully remote workplace (before it was cool) - work from anywhere in the United States
- Flexible work and time off (producing good work matters more than the specific schedule you keep)
- Paid parental leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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