Digital Analyst managing daily analytics work, measuring impact of digital marketing using tools like Adobe Analytics. Collaborating with eCommerce to drive online sales and traffic in a dynamic environment.
Responsibilities
Manage daily work activities for the Digital Analytics team
Collect and analyze data to measure impact of digital marketing
Validate metrics and monitor data quality
Provide reports and interpret results
Develop A/B testing and manage efficacy of tests
Requirements
Bachelor's degree and/or equivalent years of experience
4-6 years of experience using enterprise digital analytics tools to drive actionable insights (i.e. Adobe Analytics, Google Analytics, Quantum Metrics, etc.)
Advanced level knowledge of Microsoft Excel
Understanding of the tagging and mapping process of IT management systems
Benefits
Positive, inclusive, vibrant and fast-paced environment
Access to tools and resources necessary for effectiveness
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