Code Developer delivering tactical plans targeting Bank of America customers through advanced coding and metadata management. Collaborating with teams on design and execution of cross-channel marketing.
Responsibilities
This job is responsible for the delivery of tactical plans to achieve goals through advanced coding and/or metadata management, providing support and technical leadership for platforms and operations.
Contributing to the design, development, execution and continuous improvement of operational and strategic initiatives to drive cross-channel client & prospect eligibility, targeting, and platform enablement.
Interacting with senior leaders, providing support and technical expertise for supported platforms.
Developing both test and production ready list assets to be used for targeted outreach to Bank of America’s customers.
Requirements
Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
Experience working in the financial industry
Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives
Bachelor's degree or MBA or other graduate degree strongly preferred
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