Sr. Investment Data Analyst responsible for financial insights and automating database architecture for Globe Life’s diverse investment portfolio. Supporting a multi - asset portfolio to modernize analytical and reporting capabilities.
About the role
- Senior Data Analyst leveraging data to drive customer acquisition and retention strategies. Working with Marketing, Growth, and CX teams at Novo to enhance customer lifetime value and engagement.
Responsibilities
- Designing and conducting experiments to test hypotheses related to core product features and marketing strategies
- Digging deep into data sets to find insights critical to our future success
- Bridging the gap between how upstream strategies impact lower funnel results
- Overseeing go to market launches from a data pipeline and results perspective
- Collaborating with cross-functional teams, including CX, Product, Marketing, and Banking Operations, to implement and evaluate data-driven initiatives
- Identifying new opportunities for growth and efficiency improvements through rigorous data analysis and strategic thinking
- Mapping end-to-end customer journeys using behavioral, transactional and feedback data
- Analyzing and creating CX metrics to surface patterns and tie CX to business outcomes
- Translating qualitative customer feedback into structured, actionable insights
Requirements
- Bachelor’s degree in a quantitative field such as Economics, Engineering, Statistics, Mathematics, Computer Science, or related discipline
- 5-7 years of experience in data analysis, business intelligence, or analytical marketing role
- Proficiency in SQL
- Strong familiarity with Marketing and CX principles, data, trends, and innovation. Including brand, affiliate marketing, SEM, SEO, and CRO
- Strong analytical skills with the ability to interpret complex data sets and provide actionable recommendations
- Experience with A/B testing and experimental design
- Experience building forecast models or response curves
- Excellent communication and presentation skills, with the ability to convey complex findings to non-technical stakeholders
- Highly motivated and comfortable working in a fast-paced, dynamic environment with a high degree of ambiguity.
Benefits
- We value diversity
- Equal opportunity employer
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