Social Media Manager at Arpejo handling social media strategy for an energy sector client. Requires strong expertise in various social media platforms and data analysis.
Responsibilities
You will be responsible for planning, setting up, and managing the social media channels for a major client in the energy sector.
Requirements
Create regular editorial calendars;
Conduct competitor analysis to gather insights for our profile;
Experience managing social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, and YouTube);
Experience with tools such as Meta Business Suite, mLabs, Reportei, or similar;
Strong writing skills and ease creating posts and captions;
Keep up with trends, memes, and opportunities to generate timely and creative ideas;
Strong analytical skills and ability to gather digital data;
Experience developing strategic improvement plans based on data;
Proficiency in Microsoft Office and basic Excel skills;
Comfortable with social media planning (benchmarking, tone of voice, personas, content pillars, etc.);
Develop monthly editorial calendars for content;
Experience with influencer campaigns;
Background in advertising and/or other marketing-related fields;
2 to 5 years minimum experience in advertising agencies or large corporations;
Heavy social media user;
Experience participating in client meetings;
Proficiency in Portuguese and strong presentation skills;
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