Strategic Marketing Manager driving email campaigns for lead generation in the construction sector. Oversee campaign strategies and optimize performance in a B2B/SaaS environment.
About the role
- Lead Generation Team Lead responsible for building targeted prospect lists and managing outreach performance. Identifying decision-makers and creating effective outbound email sequences for market segments.
Responsibilities
- Build targeted prospect lists based on industry, geography, and firm size criteria
- Identify decision‑makers using online research, directories, and enrichment tools
- Create and execute outbound email sequences tailored to specific market segments
- Manage outreach performance using CRM and campaign tools
- Track opens, replies, conversions, and pipeline progression
- Maintain clean, accurate data across all systems
- Qualify inbound responses and route high‑intent leads to senior team members
- Handle unsubscribes, bounces, and negative replies professionally
- Continuously refine targeting, messaging, and workflows for scalability
Requirements
- Experience with outbound prospecting or lead generation in B2B environments
- Strong research skills and familiarity with tools like Apollo, ZoomInfo, LinkedIn, Clearbit, or similar
- Ability to write concise, compelling outreach emails
- Understanding of CRM systems (HubSpot, Salesforce, etc.)
- Comfortable working with structured workflows and performance metrics
- Detail‑oriented with strong organizational habits
- Ability to manage high‑volume outreach while maintaining personalization
- Prior experience in financial services, SaaS, or professional services lead generation
- Exposure to U.S. mid‑market or SMB segments
- Familiarity with email deliverability best practices and outbound automation tools
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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