Develop and manage customer-facing content at APS, a company simplifying payroll and HR. Collaborate with marketing, sales, and product teams to strengthen market narrative and engagement.
Responsibilities
Own APS content strategy and editorial calendar, aligning themes and deliverables with company, sales, product, and revenue priorities.
Write and edit high-impact B2B content across formats, including website pages, landing pages, blogs/articles, thought leadership, sales collateral, partner content, event materials, and social copy as needed.
Own product marketing content by developing and maintaining core product messaging assets, including positioning narratives, product pages, solution briefs, feature/benefit copy, launch and update communications, competitive/FAQ content, and internal product enablement materials in partnership with Product and Sales.
Develop territory-, industry-, and segment-specific content and messaging to support APS’s new-market expansion efforts, including localized landing pages, outbound and nurture copy, and market-entry content kits for Sales.
Manage and continuously improve website content to ensure accuracy, clarity, brand consistency, and timely updates.
Maintain a content refresh roadmap and backlog.
Lead marketing email writing, including campaign emails and nurture sequences, in partnership with Marketing Operations; develop reusable content modules and support ongoing testing and optimization.
Conduct customer and SME interviews and produce case studies end-to-end, including discovery, drafting, approvals, and publication.
Plan, execute, and optimize review campaigns to increase review volume and quality; respond to reviews in the APS brand voice within established timelines.
Support referral and advocacy programs by developing client and employee referral content (landing pages, email, and internal communications, shareable templates) and converting advocates into usable proof assets.
Extract themes and proof points from reviews and customer stories to strengthen messaging across marketing, sales, product, territory, referral, and partner materials.
Manage and govern all marketing assets, including organization, tagging, version control, retiring outdated materials, and identifying content gaps.
Serve as the primary content partner for the Channel/Partner team by addressing ongoing content needs and creating partner GTM content kits, including co-branded collateral, partner landing pages, joint campaign copy, and selling resources that ensure message consistency across partner motions.
Repurpose event and campaign content into multi-channel assets to maximize return on marketing investments, including tradeshow-driven follow-up, web content, partner materials, and sales enablement.
Collaborate with the paid media agency by supplying campaign messaging, ad copy, and landing page content; review creative to ensure strategic and brand alignment.
Collaborate with Sales, Product, and Revenue Operations to ensure content supports lead generation, prospect engagement, retention, and pipeline impact.
Other responsibilities as needed or assigned.
Requirements
Bachelor’s degree in Marketing or related field preferred.
3+ years of experience in content marketing, marketing communications, or B2B copywriting—preferably in the SaaS industry.
Strong portfolio demonstrating website and landing-page copy, email campaign and nurture writing, long-form content (blogs/articles/whitepapers), and customer storytelling (case studies).
Proven ability to interview SMEs and customers and translate complex concepts into clear, compelling marketing narratives.
Experience managing content libraries or enablement platforms (Mindtickle or similar), including organization, version control, and content refresh processes.
Experience collaborating with agencies on paid campaigns and providing ad/landing-page messaging support is preferred.
Excellent strategic thinking and ability to balance hands-on execution with strategic oversight.
Strong client-centric focus.
Outstanding communication skills across internal teams and external audiences.
Strong attention to detail and follow-through in a deadline-driven environment.
Must be able to work the hours necessary to successfully perform in this position.
Must understand all company guidelines, procedures, and workflow.
Must be willing to embrace the APS culture, which includes respect, communication, teamwork, client focus, continuous change, training, and other learning opportunities.
Benefits
Medical, Dental & Vision Insurance (employee only tier of coverage for medical and vision paid at 100% by APS)
Short Term Disability (short term disability paid at 100% by APS for employee)
Long Term Disability
Life Insurance
401(k) for Retirement (eligible after 3 months of employment; employer match/no vesting schedule)
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