Senior Director managing execution of clinical trial programs to advance gene therapy. Leading clinical operations, ensuring strategic execution, and mentoring clinical teams across multiple clinical programs.
About the role
- Director of Media & Advertising driving business growth through brand strategy and campaign execution at American Family Insurance. Leading agency relationships and cross-functional collaboration for integrated marketing.
Responsibilities
- Drive brand awareness and consideration through strategic planning and execution of integrated brand campaigns, monitoring brand health and identifying opportunities for growth.
- Lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment.
- Build and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.
- Lead cross-functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.
- Oversee the creation and delivery of high-quality, on-brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output.
- Develop and present key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and execute those plans to drive measurable business impact across a variety of channels.
- Accountable for advertising and media budgets, timelines, and agency performance to maximize ROI, partnering with dedicated teams on day-to-day budget management. Use post-campaign analysis and relentless testing to refine plans and exceed targets.
- Foster a collaborative, performance driven work environment based on trust, transparency and inclusion.
Requirements
- Demonstrated effective leadership skills with experience mentoring and developing a team.
- Demonstrated experience providing ROI driven business solutions by the development and execution of brand strategies, including management of large-scale multi touchpoint campaigns from concept to completion.
- Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools.
- Demonstrated ability to be a strategic and collaborative leader.
- Demonstrated ability to lead through ambiguity.
- Demonstrated experience in leading large, cross functional, complex projects.
- Solid knowledge and understanding of both offline and digital media platforms.
- Solid knowledge and understanding of the business issues of the insurance industry and of the organization.
Benefits
- Comprehensive medical, dental, vision and wellbeing benefits
- 401(k) contribution
- Pension plan
- Annual incentive
- 9 paid holidays
- Paid time off program (23 days accrued annually for full-time employees)
- Student loan repayment program
- Paid-family leave
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