B2C Marketing Director responsible for innovative marketing strategies at Gojob. Collaborating with product and technology teams to enhance market impact.
About the role
- Director of Marketing & Communications leading the AAC’s marketing strategies and brand management. Collaborating on marketing initiatives, overseeing communications, and enhancing member engagement.
Responsibilities
- Lead the development and execution of the AAC’s communication and marketing strategy
- Collaborate with the VP of Advancement to develop comprehensive marketing and communications strategy
- Manage the marketing and communications budget
- Oversee marketing and communication calendars
- Develop performance metrics for the team
- Hire, lead, mentor, and manage marketing and communications staff and contractors
- Oversee strategic use of paid media and promotional placements
- Partner with the Philanthropy team to support fundraising efforts
- Plan and execute AAC-hosted events
- Lead brand strategy and ensure consistent voice, tone, and visual identity
- Manage the AAC website and optimize digital platforms
Requirements
- 8+ years of experience in marketing and communications; 2+ years in leadership
- Strong background in media relations and press release development
- Proven ability to develop and implement strategic marketing and communications plans aligned with organizational goals
- Experience supporting fundraising and donor communications
- Skilled in storytelling, writing, and editing across multiple platforms (digital, print, and social)
- Experience collaborating across departments and managing staff or contractors
- Understanding of the outdoor or climbing community
- Ability to manage multiple projects and meet deadlines
- Creative problem-solver with a collaborative spirit
- Proficiency in Google Suite required; experience with Asana and Salesforce preferred
- Familiarity with InDesign, Adobe Creative Suite, and CRM platforms a plus
Benefits
- employer-paid medical (with reproductive and gender-affirming care)
- HSA
- dental
- vision
- life
- AD&D insurance
- short- and long-term disability insurance
- wellness program
- matching 401k retirement plan
- flexible work scheduling
- pro deals
- generous paid time off
- bonding leave
Job title
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