Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- Join Alloy.ai as Director of Marketing, leading growth via marketing-sourced pipelines. Bridging sales and marketing to ensure measurable revenue impact.
Responsibilities
- Own Inbound Pipeline Generation by designing and executing an integrated strategy across inbound, outbound, events, and partners.
- Act as the lead for product marketing, translating features into clear value propositions.
- Create and oversee content that directly generates and converts demand.
- Work closely with Sales and SDRs to ensure marketing is delivering high-quality opportunities.
- Analyze performance from first touch through closed-won, improving conversion rates and lead quality.
Requirements
- 7+ years of marketing experience, with at least 2–3 years in a leadership role within a high-growth B2B SaaS environment.
- Proven track record of owning multiple marketing functions (Demand Gen, Product Marketing, Content).
- Obsession with the funnel and experience building inbound programs that generated measurable marketing-sourced pipeline and revenue.
- Strong writing skills with the ability to produce everything from website copy to sales decks.
- Comfortable in data; experience with CRM and Marketing Automation tools (e.g., Salesforce, Marketo).
- Experience managing both internal team members and external contractors.
- Thriving in small, fast-paced teams, self-motivated, adaptable, with a willingness to "wear many hats".
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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