Trade Marketing Coordinator managing execution and communication in Belo Horizonte's marketing strategies. Responsible for campaign details, team training, and store relationships in hybrid setup.
About the role
- Own engagement and retention strategy for SMB segment at Alan. Define strategy, build programs, and drive measurable impact.
Responsibilities
- You'll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal.
- You'll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction.
- Strategy: define the end-to-end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short-term and long-term
- Maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies
- Continuously improve tracking and analytics, set targets and KPIs for engagement
- Deliver regular performance reporting and insights on campaign effectiveness
- Influence product roadmap: surface segment-specific feature requirements and align product evolution with admin needs
- Collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets
- Shape the renewal strategy - define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints
- Design and execute year-round campaigns (medical inflation, prevention, contract management etc.) and lead go-to-market for major product launches
- Drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in-product notifications)
Requirements
- 5 years experience in lifecycle marketing, email marketing, Product Marketing or CRM marketing
- Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems
- Strategic thinker with strong execution skills: comfortable moving from strategy to hands-on campaign building
- Data-driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate
- Customer-centric: you regularly talk to customers and use their voice to inform your work
- Entrepreneurial mindset: self-starter who thrives in a fast-moving environment and can manage ambiguity
- Strong collaborator: able to influence cross-functional teams (Product, Design, Data, Sales) and work across geographies
- Full French and English fluency (written and spoken).
Benefits
- Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
- Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize your time as you wish.
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
- Transport. Country-specific commuter benefits.
- Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.
- Parental leave. Extended parental leave for all new parents, for permanent contracts only.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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