Head of growth & acquisition at Lucis focused on driving paid customer acquisition in multiple EU markets. Building effective channels and optimizing customer acquisition costs.
About the role
- Manager role driving growth innovation at Airwallex, a fintech payments platform. Focused on building and scaling growth levers and collaborating with cross-functional teams in a fast-paced environment.
Responsibilities
- Drive growth experiments end to end: Design and execute the Airwallex roadmap for Rewards and Campaigns, set hypotheses, define target segments, and measure impact on acquisition, activation, retention, and revenue.
- Identify and size new opportunities: Collaborate with the strategy team to define ideal customer profiles, priority use cases, and product adoption journeys; adapt Rewards and Campaigns for global and regional market differences.
- Build the growth testing system: Contribute to establishing frameworks, instrumentation, and review cadences for experiment design, governance, and decision logs; ensure reliable data and consistent, data-driven decisions.
- Drive creative for growth: Partner with the Creative team to brief, test, and ship assets (visual, copy, video) aligned with brand and product strategy; run structured creative testing to lift conversion.
- Deliver cross-functionally: Work with Product, Engineering, Marketing, and Data Science to scope, resource, and ship experiments; help define rollout plans and operating processes to ensure scalability and compliance.
- Influence strategy: Synthesize experiment insights into recommendations for roadmap, resourcing, and go-to-market; communicate progress and decisions to senior leadership to align with company priorities.
Requirements
- 5+ years’ experience in Growth, with a proven track record of leading end-to-end growth experiments and cross-functional projects.
- Bachelor’s degree in relevant disciplines.
- Strong analytical skills and experience with growth analytics, experimentation frameworks, and data-driven decision-making.
- Excellent communication and stakeholder management skills.
- Experience in fintech, product-led growth, or B2B SaaS.
- Experience in fast-paced environments, preferably within a startup or scale-up.
- Advanced degree (MBA or Master’s) is a plus.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Remote work options
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