Business Analyst at Qualfon identifying process improvements through data analysis and operational insights in Mexico City.
About the role
- Marketing Analyst focused on performance and campaign optimization for a fintech company. Seeking analytical talent to drive marketing efforts and enhance results across digital initiatives.
Responsibilities
- Monitor and analyze performance metrics (CAC, CPL, ROI, conversion rates, among others), proposing continuous improvements;
- Develop A/B tests and experiments to optimize campaigns and landing pages;
- Collaborate with the content and creative teams to improve campaign performance;
- Monitor the marketing funnel and contribute to lead generation and qualification strategies;
- Support the development of reports and presentations with clear analyses and strategic recommendations;
- Identify growth opportunities in new channels, formats, and approaches.
Requirements
- Previous experience managing paid media campaigns;
- Strong analytical skills and familiarity with digital marketing and performance metrics;
- Experience with media platforms (Google Ads, Meta Ads, LinkedIn Ads);
- Experience with analytics tools such as Google Analytics (GA4) and Google Tag Manager;
- Experience building and interpreting performance reports;
- Knowledge of the marketing funnel and lead generation;
- Knowledge of SEO (on-page and off-page);
- Experience with tools like SEMrush, Ahrefs, or similar;
- Basic knowledge of CRO (Conversion Rate Optimization);
- Experience in B2B companies or corporate environments;
- Familiarity with marketing-to-sales integrations.
Benefits
- Health insurance
- Dental insurance
- Meal and/or food allowance
- Transportation allowance
- Life insurance
- Day off during your birthday month
- Pharmacy discount program
- Perks club (various partner discounts and exclusive offers)
- Totalpass
- Psychological support (teleconsultation)
- Exclusive plans with Open English for English and/or Spanish
- Profit-sharing (PLR program)
- Partnership with Sesc (full access membership)
- Online learning platform
- Discounts on our products (insurance)
- Discount at Cinemark
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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