Digital Marketing Intern assisting Content Manager at Avantio, a Valencian SaaS company. Collaborating on content strategies, SEO, and client communication in a dynamic team environment.
About the role
- Digital Marketing Manager crafting strategies for hotel online presence. Leading marketing initiatives to drive revenue performance and manage budgets.
Responsibilities
- Drives continuous improvement of hotel search engine rankings through link building, keyword-informed copywriting, and recurring content refreshes
- Monitors and maximizes performance of brand websites measured by Conversion Rates, Referral Traffic, and Search Engine Rankings
- Ensures that all third-party hotel listings are optimized, visible, accurate, up-to-date, on-brand and engaging
- Establishes SEO writing guidelines, (e.g., where to place keywords in copy so that it gets the most traffic, how to write effective headlines and how to write effective call-to-action statements)
- Performs regular search audits to gauge each hotel’s visibility on major search engines and information gathering services including technical website analysis, competitive/keyword research and link analysis
- Develops and manages landing pages for paid and email marketing campaigns with Sales and Revenue teams
- Develops integrated digital marketing strategies and tactics such as programmatic display, retargeting, paid search and paid social
- Creates content for online campaigns
- Manages well balanced distribution strategy among direct channels and OTAs to optimize channel mix and search rankings (SERPs)
- Collaborate with Revenue teams to drive fair share on OTAs and promote packages and offers through Travel Ads and co-op campaigns
- Advises on paid placement and ad space for specific OTA’s
- Creates monthly and quarterly reports for stakeholders, owners, hotel leaders and 24seven Hotel executive staff on key marketing metrics, ROI and revenue growth
- Develop and manage marketing budgets, monitor and make recommendations
- Regularly analyzes performance reports to assess the effectiveness and digital marketing campaigns and make data-driven improvements
- Supports and advises hotel management responses to online guest reviews across all channels, including but not limited to TripAdvisor, OTA sites and Facebook
Requirements
- 4-year college degree preferred (Major in Marketing or related field strongly preferred)
- Minimum of 4 years’ experience in digital marketing, with an emphasis in SEO, e-commerce and online paid campaigns
- Proven track record developing digital marketing strategies and creating content for online campaigns, including SEO/SEM, paid search and/or social media management
- Familiarity with major hotel brand website configuration, third party booking software and other various customer-facing, digital communication channels (i.e. TripAdvisor, Expedia, Yelp, etc.)
- Past e-commerce responsibilities and demonstrative experience with tracking growth and generating analytical reporting
- Experience with managing campaign budgets
- Experience managing multiple brand entities and key hotel markets from both a creative and analytical standpoint
- Highly organized with strong communication skills and a teamwork style to accomplishing goals
- Ability to build positive relationship with internal customers in the field and at the Corporate Office
- Ability to travel locally and overnight up to 30% of the time
Benefits
- Highly competitive salary
- Opportunity for Advancement
- Medical, Dental, Vision, Ancillary Benefits, 401K
- Paid Time Off, Paid Sick Time
- Job Training
- Associate Referral Program
- Hotel Discounts
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Account Manager for digital marketing, increasing business visibility for clients at TDCX. Engaging with clients via various channels, providing strategic advice to enhance their online presence.
Join the sales team to expand Lilacard in Frankfurt by acquiring new partners and clients. Work in a dynamic team with a focus on building relationships and achieving sustainable success.
Senior Digital Marketing Solutions Strategist leading strategic initiatives for clients in data, technology, and marketing. Driving growth and modernization of marketing capabilities for enterprise organizations.
Intern in Digital Marketing & Sales Consulting at Digital Trendteam, supporting client training and workshops in a hybrid environment. Join a youthful team to innovate marketing strategies.
Online Marketing Trainee working in hybrid setting, focusing on SEA and Paid Social Media optimization for international clients. Engaging in training and collaborative projects within a global marketing agency.
Senior Digital Marketing Specialist managing growth Paid Social strategies at Deliveroo for their product lines and campaigns. Collaborating with Creative, Data Science, and Marketing Technology teams.
Social Media Specialist driving social engagement and growth via Ford Australia's platforms. Collaborating with the marketing team and reporting to the Social Media Manager in a hybrid role.
Digital Marketing Co - op Student creating engaging content for WildPlay's marketing efforts. Collaborating with a passionate team to produce videos, graphics, and social media engagement in a hybrid role.
Internship in Online Marketing and Community Management at Meet5, supporting content projects and community development. Engaging with team ideas and responsibilities from day one.