Channel Growth Manager responsible for new growth opportunities at 1-800 Contacts. Leading offline and emerging growth activations while collaborating with brand and analytics teams.
Responsibilities
Lead the end-to-end execution of new, performance-oriented offline and emerging growth activations.
Partner with Brand and Analytics to align creative and evaluate results.
Design and document roadmap for launching, evaluating, and scaling new growth opportunities.
Lead test-and-learn initiatives, turning experiments into clear case studies and recommendations for broader rollout.
Own and evolve the affiliate channel, focusing on incremental growth, not just capturing existing demand.
Manage and challenge our affiliate agency, setting expectations, evaluating performance, and improving efficiency and impact.
Develop frameworks to assess when affiliate acts as a growth lever vs. a promotional tool and recommend the right strategy accordingly.
Partner with pricing, analytics, and marketing to support and evaluate specific growth initiatives and promotional opportunities.
Contribute insights and recommendations to broader promotional strategy based on learnings from tests and new channel initiatives.
Continuously test hypotheses, identify trends, and refine our approach to finding the next growth opportunity.
Requirements
Strong business and growth acumen, with experience launching or owning growth initiatives, channels, or partnerships.
Comfort operating in ambiguity—excited by open-ended problems and building structure where none exists.
Analytical mindset with the ability to evaluate performance, forecast outcomes, and translate insights into action.
Experience testing new ideas and documenting results in a way that others can learn from and replicate.
Clear communicator who can align stakeholders around priorities and next steps.
Benefits
Free eye exams for your entire family
Deep discounts on lenses, glasses, and other services
Amazing healthcare coverage
401(k) match
Flexible PTO
Tuition reimbursement program
In-house restaurant with highly discounted meals (Steak dinner under $6)
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