Field Community Marketing Manager for 1440 Foods focusing on grassroots brand execution in high-priority regions. Building brand awareness and loyalty through community strategies and collaborations.
Responsibilities
Develop and execute field marketing strategies that drive awareness, trial, and conversion across priority markets
Recruit, train, and manage a team of part-time brand ambassadors to support local sampling, demos, and retail programs
Lead the planning, execution, and recap of local events, partnerships, and occasion-based sampling programs
Partner with sales teams and distributors to support retail execution and drive velocity at the store level
Identify and build relationships with local influencers, community leaders, gyms, and wellness-focused organizations aligned with brand values
Support retail merchandising efforts and ensure brand consistency in the field across all touchpoints
Collaborate with digital and social media teams to generate engaging content from field activations
Monitor, track, and report on program KPIs and ROI, including sampling volume, store lift, demo conversion, and engagement metrics
Maintain inventory of product and field marketing materials; manage logistics, shipping, and storage
Manage program budgets, field team scheduling, and compliance with operational standards
Act as the face of the brand in the field and a key resource for regional consumer and customer insights.
Requirements
5+ years of field marketing experience in the CPG, beverage, or wellness space
Proven experience hiring, training, and managing field teams or brand ambassadors
Strong project management and organizational skills with the ability to juggle multiple priorities
Demonstrated experience supporting retail sales and working cross-functionally with sales or distributor partners
Strong communication and networking skills; able to build relationships and open doors in local communities
Creative problem-solver with a deep understanding of event execution, brand storytelling, and consumer engagement
Social media and design experience a plus
Proficient in Microsoft Excel, PowerPoint, and CRM tools (e.g., Repsly or similar platforms)
Willingness to work a flexible schedule, including nights and weekends as needed
Must have a valid U.S. driver’s license and meet company driving policy requirements
Ability to lift 50 lbs and meet the physical demands of event setup and activation.
Benefits
Opportunity to lead a critical function in a growing mid-size CPG company.
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