Social Media Lead managing Bonfire’s presence across social platforms. Create content and strategies that foster vibrant communities and champion authentic communication with players.
Responsibilities
Creating and managing content for Bonfire’s social channels (Twitter, Instagram, TikTok, YouTube, Facebook) — from writing posts to producing short-form videos and visual assets.
Owning the content calendar, ensuring communication is consistent, authentic, and engaging.
Partnering with Community, Brand, Creative, Influencer, and PR teams to build integrated campaigns that connect with players and amplify your content.
Engaging directly with the player community by responding to feedback, surfacing insights, and sparking conversations that build trust and excitement.
Using data and performance metrics to guide decisions, iterating on both organic and paid content to grow Bonfire’s presence.
Staying ahead of gaming and social trends, experimenting with new formats, and ensuring content is inclusive and relevant for a global audience.
Requirements
4+ years of experience in social media management, digital marketing, or a related field
Proven track record of creating and executing successful campaigns across multiple platforms
Know how to produce short-form video content for TikTok, Instagram Reels, or YouTube Shorts
Engage communities directly by listening, responding, and fostering conversations that build trust
Understand the unique strengths of each platform and tailor content accordingly
Balance strategic thinking with hands-on execution, thriving in a fast-paced, collaborative environment
Communicate clearly in writing and speech, with an authentic voice that resonates with players.
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