SEO Manager driving technical optimization and client keyword strategies at Optimerch GmbH, a performance marketing agency in Dortmund. Collaborating on audits, content guidance, and ensuring quality outputs.
About the role
- SEO Manager responsible for US market organic growth, leveraging AI capabilities at Text. Focused on classic SEO and GEO/AEO strategies for leading platforms.
Responsibilities
- Own the US-focused organic strategy across SEO and GEO/AEO: win in Google/Bing SERPs, AI Overviews, and answer engines (e.g., ChatGPT/Perplexity/Copilot) with measurable pipeline goals.
- Map demand by intent and persona and build topic clusters, entity maps, and a quarterly roadmap tied to buying stages.
- Help us build answer-first pages LLMs and humans cite.
- Programmatic SEO at quality without thin or duplicative content.
- Secure and sustain AI Overview presence: identify opportunities, adapt page structures, and monitor citations/coverage.
- Implement robust structured data (JSON-LD) and maintain content-schema parity.
- Guard technical health: crawlability, indexation, internal linking, canonicals, JS rendering, Core Web Vitals, sitemaps, robots, redirects, pagination, index bloat.
- Strengthen entity/brand signals for knowledge graphs: consistent naming, sameAs profiles, author pages, digital PR mentions.
- Help us run ethical authority building and digital PR: thought-leadership placements, data studies, partner co-marketing, unlinked-mention reclamation.
- Help us own review/directory ecosystems (G2, Capterra, Gartner Peer Insights): category fit, profile completeness, and high-quality reviews.
- Partner with PMM, Growth, and ABM on SERP coverage (ads + organic + AIO), landing pages, and programs that lower CAC.
- Report what matters: dashboards that connect organic to MQL/SQL/pipeline/ARR; share-of-voice and AIO presence tracking.
- Scale impact via our product network (text.com, livechat.com, chatbot.com, helpdesk.com, and more): cross-site internal links, hub-and-spoke structures, and consistent schema/information architecture.
- GitHub commits/edits/improvements.
- Overseeing 50+ domains of various strength (several of them DR=90+).
- Suggest/collaborate/run R&D projects in SEO and GEO/AEO.
Requirements
- No less than 4–8 years of hands-on SEO for B2B SaaS targeting the US market, accountable for pipeline — not just traffic.
- Proven wins in non-brand growth, programmatic SEO, and converting high-intent pages (pricing, demo, comparisons).
- Demonstrated GEO/AEO experience: understanding AI Overviews/answer engines and how to earn/retain citations.
- Strong technical SEO (rendering, CWV, canonicals, log-files), structured data, and internal linking architecture.
- Comfortable with analytics (GA4, GSC, Looker Studio), experimentation, and tying work to MQL/SQL/opportunity/ARR.
- AI-assisted workflows: prompt craft, quality control, originality checks, and fact-checking standards.
- Ability to self-direct and own outcomes in partnership with other teams.
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