SEO Content Analyst optimizing AI - driven and traditional search content strategies for a fintech startup. Conducting keyword research and collaborating with editorial and product teams to enhance organic traffic.
About the role
- SEO Expert planning and implementing SEO strategies for the Bioprocess Solutions division. Collaborating with Marketing and Product Management to enhance lead generation and eCommerce sales.
Responsibilities
- Maximize the business value from SEO for all web properties or third party website cooperations of the Bioprocess Solutions division
- Work with Marketing and Product Management to develop a strategic SEO roadmap for the Bioprocess Solutions division
- Define goals and KPIs for all SEO activities
- Regularly monitor and analyze SEO performance and adjust the relevant keyword portfolio using tools like the Google suite, web crawlers, and enterprise level SEO tools
- Review and make proposals for the optimization of new content and web pages in terms of SEO
- Establish a GEO strategy for Sartorius in alignment with internal stakeholders
- In cooperation with Product Management and copywriters, optimize existing content to reach our SEO goals
- Drive link building by reaching out to relevant media partners
- Work with IT teams to ensure technical SEO standards are met and optimized
- Create dashboards and reports to support our data-driven approach to decision making
- Educate internal teams about SEO, organize trainings, and support the team with SEO related questions
Requirements
- University degree in marketing, information technology, business administration or another relevant field or an equivalent combination of education and several years professional experience
- Proven track record of leading successful SEO initiatives in enterprise environments
- Passionate about SEO and always up to date on the latest updates and trends
- Analytical mindset and experience with digital marketing and SEO tools such as seoClarity, Sistrix, Google Search Console, Screaming Frog, or similar
- Proactive Mindset with motivation to drive complex projects with various contributors and stakeholders
- Well versed in communicating with stakeholders from different functions and with varying levels of background knowledge
- Excellent written and spoken English skills, German a plus
Benefits
- Personal and Professional Development: Mentoring, leadership programs, Talent Talks, internal seminar offerings, coaching for managers
- Work life balance: Remote options, flextime, flexible work schedules, sabbaticals
- Large, modern campus: Open office spaces, terraces, company restaurant with vegetarian and vegan options, cozy Italian bistro with ice cream sales, fitness studio and daycare center
- Making an impact right from the start: Comprehensive onboarding, including a virtual online platform even before joining, Welcome Workshops, "buddy" as point of contact
- Welcoming Culture: Mutual support, team spirit and international collaboration; communities on numerous topics, such as coaching, agile working and business women network
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