Hybrid Senior Manager, Organic

at StraighterLine

• Job title: Senior Manager, Organic
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Arlington, United States

About the role

• Senior Manager, Organic shaping brand engagement across digital channels. Leading organic strategy and content execution for online course provider StraighterLine.

Responsibilities

• Own StraighterLine’s organic growth strategy across Meta, TikTok, YouTube Shorts, LinkedIn, X, and emerging channels.
• Develop and manage the content calendar to capture product launches, campaigns, promotions, and cultural moments in real time.
• Align organic and paid strategies to maximize reach, engagement, and brand impact.
• Build influencer and partnership roadmaps aligned with business objectives and KPIs.
• Collaborate cross-functionally with Creative, PR, and Performance teams to amplify campaigns and support key markets.
• Plan and execute engaging, platform-native content across video, imagery, and interactive formats.
• Partner with Creative, PR, and Product teams to deliver high-impact, audience-focused campaigns.
• Oversee community management, including DMs, comments, and real-time conversations, ensuring brand voice consistency and trust-building engagement.
• Identify and develop brand partnerships and collaboration opportunities.
• Manage contractors with a view to building and leading an internal team over time.
• Own and scale StraighterLine’s in-house UGC and creator program, from sourcing talent to managing relationships and ensuring strong creative output.
• Develop and execute influencer partnerships to grow reach, engagement, and conversions.
• Leverage performance insights to refine influencer strategies and optimize ROI.
• Track, analyze, and report on performance weekly and monthly, providing actionable insights to improve strategy and execution.
• Serve as StraighterLine’s in-house expert on organic and influencer trends—including AI, generative platforms, and assistant-based discovery.
• Monitor competitive performance and partner with channel reps to ensure StraighterLine stays ahead of best practices and platform updates.

Requirements

• 5–7 years leading organic social strategy with proven success scaling brand channels.
• Expertise across TikTok, Meta, LinkedIn, YouTube, and emerging platforms.
• Strong track record of building engaged communities and running influencer/UGC programs.
• Proven project management skills with the ability to lead campaigns end-to-end.
• Proficient in social/UGC tools; comfortable analyzing performance data and evolving strategies.
• Strong communicator and storyteller with an eye for design, video, and cultural nuance.
• Leadership experience managing projects, campaigns, and team members.
• Collaborative, proactive, and quick-moving team player who thrives in fast-paced environments.
• Interest in or exposure to education brands.

Benefits

• Generous time off policies, 13 public holidays.
• Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
• 401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
• Six weeks paid parental leave
• Free StraighterLine courses for you and your family members