Hybrid Senior Influencer Manager

at embelly

• Job title: Senior Influencer Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Berlin, Germany

About the role

• Senior Influencer Manager responsible for performance-focused influencer marketing for health startup. Managing budgets and optimizing campaigns to drive sales and growth.

Responsibilities

• You are responsible for the entire influencer booking process – from scouting and negotiation to performance analysis.
• You independently manage monthly budgets (starting at approx. €20,000) and scale them to multiples during peak sales periods.
• You bring structure to existing growth efforts – ensuring we scale influencer marketing faster and more effectively.
• You plan and execute large-scale, sales-driven influencer brand activations on Instagram, TikTok & other platforms.
• You optimize campaigns based on relevant KPIs such as ROAS, reach, conversion, and AOV.
• You track and report results – deriving clear recommendations for budget allocation.
• You continuously test new creators, channels, and formats to steadily improve our outcomes.

Requirements

• 2+ years of experience in performance-oriented influencer marketing, ideally within D2C, health, and/or supplement industries.
• Proven experience independently managing campaigns (25+ bookings per month) and overseeing budgets from €20,000.
• Highly structured, data-driven, and detail-oriented – you enjoy analyzing ROAS and identifying efficiency gains.
• Comfortable working in dynamic, fast-paced environments and focused on achieving goals and results.
• Hands-on and autonomous – you drive projects to completion without long approval loops.
• Passion for social media and health topics – you know which creators and trends are rising before the briefing call starts.
• Native-level German and confident in English.

Benefits

• Meaningful work: We help people with real complaints – with products that work.
• Clear bonus model: You benefit from a transparent bonus structure tied to influencer budget and campaign performance (especially ROAS).
• Exciting challenges: Strategic, data-driven work in a sensitive, fast-growing market.
• Visibility & responsibility: You own a central growth channel and see the direct impact of your work.
• Freedom & impact: You contribute ideas, test new approaches, and actively shape embelly's influencer marketing.
• Learning curve & collaboration: Close cooperation with experts from marketing, medical, and product teams.
• Flexible working hours & remote option.
• Team vibes & dog-friendly office 🐶