Lead Analyst utilizing machine learning for data - driven insights in the retail/CPG sector. Collaborating across teams to enhance decision - making through advanced analytics and AI - driven solutions.
About the role
- Senior Digital Analyst improving eCommerce/Digital Marketing performance by creating dashboards and insights. Analyzing data to drive business strategy and enhance customer experience.
Responsibilities
- Turn data into clear, actionable insights that drive business & technology strategy.
- Create dashboards, KPIs, and insights that give teams across the business visibility and clarity to act fast.
- Spot trends and opportunities by monitoring KPIs and market shifts — and share your discoveries in ways that spark action.
- Build and maintain rock-solid data collection processes, ensuring reliability and accuracy across platforms.
- Design and run A/B tests to measure the impact of new features and site optimizations.
- Champion a data-driven culture by coaching junior analysts and business stakeholders to increase their acumen, adopt best practices, and share in your analytical mindset.
Requirements
- 3+ years of web analytics experience in eCommerce or Digital Marketing, with a proven track record of driving insights.
- Deep expertise with a leading web analytics tool (ideally Adobe Analytics).
- Strong understanding of measurement planning and how tracking works behind the scenes.
- Comfortable using SQL to extract and manipulate data, with solid understanding of relational databases.
- Prior experience in using data visualization tools such as Power BI.
Benefits
- Employee discounts on awesome tech from day one.
- Training programs to build new and transferable skills.
- 100% matched company pension plan.
- TFSA and RRSP programs.
- Flexible health benefits and wellness program.
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