Senior Manager of Product Marketing at Simetrik, defining and communicating value across multi-product portfolio. Collaborating with Sales and Product teams to enhance enterprise customer experience.
Responsibilities
Architect and maintain messaging frameworks that define clear, compelling, and segmented value propositions across the multi-product portfolio.
Design and manage a standardized Go-to-Market (GTM) process for new product launches and feature updates to ensure consistent market rollout and drive accelerated customer adoption.
Lead the creation of high-impact sales enablement content (decks, battle cards, case studies, TCO/ROI assets) with a focus on supporting the enterprise sales cycle and increasing win rates.
Execute continuous market research and translate competitive and market findings into immediate, actionable insights for product and sales strategies.
Proactively collaborate across Product, Sales, and Marketing teams, ensuring priorities are aligned and providing timely, effective communication of updates and progress.
Drive continuous learning within the PMM function by analyzing the impact of activities and adjusting strategies to maximize revenue results.
Build a robust competitive intelligence process that systematically collects insights and arms sales with proactive strategies to handle high-level enterprise objections.
Requirements
Bachelor’s degree in marketing, business, communications, or a related field.
5+ years of demonstrable Product Marketing experience in a B2B SaaS environment, with significant exposure to enterprise sales motions and complex deal cycles.
Demonstrated expertise in product marketing for a multi-product portfolio, ensuring clear differentiation and value synergy across the offering.
Demonstrated experience supporting enterprise sales teams through a multi-stage sales cycle, including the ability to establish and deploy core messaging frameworks that resonate with enterprise target audiences.
Proven ability to define and execute GTM strategies for a multi-product portfolio.
Expected to establish core messaging and positioning for at least two key products and design and deploy a complete, standardized toolkit and framework of sales enablement materials in the first 3-6 months.
Exceptional written and verbal communication, and storytelling skills with the ability to simplify complexity for different audiences.
Outstanding project management and organizational skills to manage multiple priorities efficiently.
Ability to work cross-functionally and balance competing priorities effectively.
SaaS or fintech experience with exposure to B2B product marketing.
Experience supporting analyst relations and external reports.
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