Insurance Marketing Analyst supporting Producers and account teams by organizing client information and conducting analyses. Collaborating with clients and carriers to build strong relationships and drive marketing efforts.
About the role
- Marketing Analyst focusing on modeling and incrementality testing for performance marketing in language learning. Collaborate with marketing and product teams to drive effective user acquisition strategies.
Responsibilities
- Develop analyses, dashboards and reporting to measure the effectiveness of different marketing strategies
- Manage reporting of key marketing metrics and spend data in collaboration with cross-functional stakeholders such as finance and product
- Develop and improve internal models for things like attribution, media mix, and LTV forecasting
- Design and orchestrate incrementality tests to identify stronger causal relationships between campaigns and conversion
- Serve as a strategic advisor to marketing leaders and other leadership, offering data-driven insights and recommendations for strategic planning and goal-setting
Requirements
- Minimum of 3-5 years using analytics to drive key business decisions, specifically in the context of marketing
- Significant experience with SQL and visualization tools such as Amplitude or Mode
- Proficiency in programming/scripting languages like Python and familiarity with included statistical packages
- A deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression
- A solid background in running marketing experiments to optimize the marketing funnel, including but not limited to landing page A/B tests, CRM sequencing, and messaging tests
- Past experience as a performance or growth marketer is highly desirable
Benefits
- Join a fantastic, tight-knit team at the right time
- Do your life's work with people you’ll love working with
- Global in nature
- Impact people's lives in a major way
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