Market Research Analyst for FTI focused on data analysis and insights to guide strategic initiatives. Involves managing surveys, utilizing AI tools, and collaborating with cross-functional teams.
Responsibilities
Designs, programs, and manages surveys using Qualtrics or other survey platforms
Leverages AI-based market research and analytics tools to enhance speed, accuracy, and depth of insights
Conducts primary and secondary research for market sizing, to evaluate customer needs, competitor positioning, industry trends, and emerging technologies
Synthesizes complex findings into concise reports, dashboards, and presentations for internal stakeholders and executives
Collaborates with product development, product marketing, and sales teams to align research insights with strategic initiatives
Supports advanced research methodologies such as conjoint analysis, segmentation, win/loss analysis, and usability testing
Maintains a pulse on market shifts, market size, regulatory changes, and competitor strategies relevant to FTI’s business lines
Requirements
Bachelor’s degree in Market Research, Business, Data Analytics, or a related field (Master’s preferred but not required)
3–5 years of market research experience in a corporate, consulting, or agency environment
Proficiency with Qualtrics (or other leading survey software such as SurveyMonkey, Alchemer, etc.)
Familiarity with AI-driven research tools (e.g., text analytics, predictive modeling, data visualization)
Experience with energy, technology, or industrial sectors preferred
Knowledge of AI-based market research tools for data exploration, synthesis and reporting a plus
Knowledge of statistical analysis tools (e.g., SPSS, R, Python, or similar) preferred
Familiarity with market sizing to determine market share: Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) a plus
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