Intern supporting the development of a blog and online communication for a career consultancy. Engaging in content creation and collaboration with a consulting team in Düsseldorf.
About the role
- Lead Director driving content marketing and customer growth strategies at CVS Health. Overseeing content innovation and analytics to enhance customer engagement and retention.
Responsibilities
- Design and execute comprehensive content strategies that drive brand equity and customer acquisition
- Pioneer implementation of cutting-edge technologies to enhance content performance
- Establish robust measurement systems utilizing search data and customer behavior analytics
- Create compelling narratives that educate customers and drive conversions
- Lead multidisciplinary teams spanning creative, analytics, SEO, product, and external partners
- Navigate complex organizational structures to align content initiatives with business priorities
- Oversee relationships with external agencies to maximize efficiency
- Leverage advanced data analysis to optimize content across channels
- Develop CRM strategies and audience segmentation approaches
- Create quantifiable frameworks to measure content marketing efforts
- Support integrated campaigns across owned channels
Requirements
- 10+ years of progressive marketing leadership in content marketing and digital customer growth
- Proven track record in retail, e-commerce, healthcare, or consumer brands
- Experience scaling content operations
- 6+ years of digital platform mastery including content management systems
- Advanced data fluency with ability to craft executive-ready narratives
- SEO and digital traffic optimization experience
- Strategic consulting background preferred
- Matrix management excellence
- Executive presence and expert-level communication skills
- Creative judgment combined with analytical rigor
- Martech/AdTech expertise
- Brand marketing and social media exposure
Benefits
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost wellness screenings
- Tobacco cessation and weight management programs
- Confidential counseling and financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
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