Influencer Marketing Intern responsible for creating and managing campaigns for a vegan snack company. Engaging with influencers and analyzing performance to optimize future strategies.
About the role
- Junior Creator Marketing Manager for the Italian market at air up, focusing on creatively driven, data-backed marketing strategies. Collaborate with cross-functional teams to enhance brand presence.
Responsibilities
- Developing highly effective local content creator marketing campaigns that are aligned to our overall marketing and content strategy.
- Identifying relevant creators for long-term brand partnerships.
- Developing and managing relationships with creators, influencers and agencies.
- Sharing responsibility for the monthly planning and management of a six-digit budget covering the IT region.
- Taking full ownership of budget and creator campaigns, covering the ideation of creative concepts, creator negotiations, contracting, day-to-day communication, content reviews, performance analysis and campaign reporting.
- Monitoring, reporting & analyzing campaigns on a monthly basis and maximizing campaigns based on insights.
- Developing and implementing innovative, performance driven creator marketing campaigns & strategies across YouTube, Instagram, TikTok, Twitch, etc.
- Staying up to date with the latest creator marketing economy trends and incorporating them into your strategies & campaigns.
- Working closely with other cross-functional departments to deliver fully integrated 360 creator marketing campaigns (paid social, CRM, etc).
- Collaborating with the wider cross-country creator marketing team to ensure local market learnings are shared in order to optimize overall performance.
- Developing seeding and UGCs campaign alongside the other departments.
Requirements
- You hold a Bachelor's or Master's degree or have completed equivalent vocational training.
- Fluent English speaker & Fluent Italian in written and spoken words
- You have at least one previous relevant experience in Influencer Marketing for the Italian market (including internships and working student experiences >1 year)
- You feel at home in Social Media, having a feeling for current and future trends and influencers are always on your mind #unboreboring
- You are a communicative and committed person and are able to handle various projects at a time, whether this is creative or analytical
- You have a nack for numbers and bring above average negotiations skills with you
- You have a strong knowledge of all social media platforms air up is active (Instagram, YouTube, TikTok, Twitch, Podcasts, Snap) and ideally consider yourself a TikTok expert.
- You are based in Germany
Benefits
- 30 days of vacation
- discount on our products
- employer-funded pension & location related insurances (may vary per country)
- purpose built office in MUC
- personal development
- regular team events
- start-up spirit
- workation options (availability may differ by role)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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