Hybrid Head of Brand and Design

at Allpress Espresso

• Job title: Head of Brand and Design
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Collingwood, Australia

About the role

• Head of Brand & Design leading global brand governance and spatial experiences for Allpress coffee. Driving brand loyalty and mentoring design teams in multiple markets.

Responsibilities

• Develop and execute integrated brand and marketing strategies, campaigns, and communications that build impactful experiences and reinforce our values and culture
• Ensure global consistency with local relevance across all markets and channels
• Oversee all partnerships, creative expression, brand tools, governance, and manage the central brand budget
• Lead the complete brand experience across our 'Spiritual Homes' (cafés)
• Responsible for defining the look, feel, and function of these spaces
• Oversee new site frameworks, site refreshes, menus, and the coffee program to ensure a consistent, exceptional delivery of global hospitality guidelines that drive growth and deep customer connection
• Drive customer loyalty and retention by enhancing brand value, leading communications for Allpress and Underground, and generating new wholesale enquiries
• Combine creativity and entrepreneurial thinking with data-driven insights to inform decisions and deliver meaningful customer experiences
• Authentic leadership, coaching, and mentoring of our graphic designers whilst supporting our regional brand teams
• Track, measure, and report on brand health metrics to inform strategic decision-making and identify opportunities for partnerships, collaborations and activations

Requirements

• 7+ years' experience in senior brand, marketing, or communication roles
• Proven track record of building and executing brand strategies across multiple markets (ideally global or multi-market)
• Strength in creative direction, brand identity, and design oversight, with experience leading creative teams and managing external agencies
• Confidence leading hospitality, spatial, or experiential brand environments (physical spaces)
• Experience building integrated communications and content strategies across owned, earned, and paid channels
• Exceptional people leader, coach, and mentor with strong stakeholder management skills, capable of influencing at all levels.

Benefits

• Unlimited coffee at work, beans to take home and generous staff discounts
• Wellbeing allowance of $200 per year to spend as you wish
• Flexible work options with a 3-2 split between home and office and allowance to kit out your home office space
• A free and confidential Employee Assistance Program
• An unbeatable opportunity to gain or grow amazing coffee skills as well as genuine career progression within our global company