Digital Shelf and Marketing Operations Specialist supporting digital enablement for healthcare technology. Managing ecommerce operations, legal compliance, and stakeholder collaboration in a hybrid role.
About the role
- Email Developer at BetterHelp transforming designs into engaging email campaigns with technical precision and collaboration. Join a passionate team focused on accessible mental health solutions.
Responsibilities
- Convert Figma or design mockups into responsive HTML emails compatible across devices and major email clients.
- Develop modular, reusable templates and maintain a scalable design system for email.
- Ensure all emails meet accessibility, rendering, and deliverability best practices.
- QA and troubleshoot rendering issues using tools.
- Help with campaign setup and deployment within Iterable, including triggered, recurring, and ad hoc sends.
- Build customer journeys, workflows, and audience segments using behavioral and lifecycle data.
- Configure dynamic content and personalization logic to enhance targeting and engagement.
- Partner with lifecycle marketers to implement A/B and multivariate tests.
- Maintain data hygiene, naming conventions, and documentation within Iterable to ensure operational excellence.
- Work closely with design, marketing, and engineering teams to ensure campaigns are both visually aligned and technically sound.
- Collaborate on UAT and troubleshoot integrations between Iterable and internal systems.
- Stay up-to-date on email and martech trends, privacy regulations, and technical innovations.
Requirements
- 3–5 years of experience in email development, HTML/CSS coding, and working within ESPs preferably in a high-growth consumer focussed organization.
- Strong proficiency in HTML, CSS (including inline styles), MJML, and responsive email design.
- Experience working in Iterable (or similar ESPs such as Braze, Salesforce Marketing Cloud, Klaviyo, etc.).
- Familiarity with A/B testing, segmentation, and personalization.
- Understanding of email deliverability, accessibility, and data privacy best practices.
- Analytical mindset — comfortable interpreting campaign metrics to drive optimization.
- Excellent collaboration skills, with high attention to detail and ownership.
Benefits
- Remote work with regular in-person bonding experiences sponsored by the company
- Competitive compensation
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- The chance to build something that changes lives – and that people love
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
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