Director of Marketing Experience at Equinix overseeing marketing and outreach engagement strategies. Driving user-centered design and transformation in marketing processes and systems.
Responsibilities
Own the customer and employee experience for Marketing & Outreach
Gather the voice of the customer and employees regarding process and system interactions
Apply user-centered design principles to campaign tracking, outreach, lead, and contact management
Drive Marketing policy, process and system transformation and continuous improvement
Capture customer and employee business requirements into Epics
Minimize end user disruption through evolutionary UI change
Communicate and train process and UI change
Define Marketing Experience vision and roadmaps
Develop overall Marketing Experience vision
Partner with downstream teams for continuous and optimal end-to-end experience
Document business process and system interactions
Manage contracts with upstream and downstream domains and users
Shape the backlog to deliver Marketing Experience vision
Hire, coach and manage Product Owners and Process Architects
Requirements
Bachelor's degree preferred
10+ years of experience owning and delivering products
Strong leadership skills and ability to drive organizational change
Strong communication skills
Active coach and mentor
Experience managing geographically distributed teams
Knowledge of Agile Development & Methodologies
Marketing process, channel program, and Marketing operations experience required
Product Vision and Roadmap Creation experience
Experience with Marketing systems and transformation
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