Physician Editor focusing on Adult Endocrinology for UpToDate, providing actionable, evidence - based clinical recommendations. Collaborate with expert authors while maintaining clinical involvement.
About the role
- Director of Digital Strategy leading digital engagement and content distribution at Kimberly-Clark. Overseeing strategy execution and development for iconic, ground-breaking brands.
Responsibilities
- Lead development of digital engagement strategy and implement best-in-class channel strategy to expand target audience reach and build the company’s reputation.
- Use insights and data to drive decision-making and improve effectiveness of external digital communication programs including social listening, social media interaction and engagement analytics
- Serve as an expert and strategic partner to other functions within GCA
- Design a content distribution model to amplify best-in-class multimedia storytelling utilizing video, .com, owned social media channels, paid social
- Manage the planning, development, design, creation, production, distribution and measurement of content across all company digital and social channels (owned and paid).
- Ensure timely publication of diverse social content, optimizing across social media channels.
- Maintains knowledge on current and emerging communications trends and digital technologies, identify opportunities and assesses the impact, build relationships with external partners like LinkedIn
- Supervise writers and editors to ensure all content is on-brand, consistent in style and optimized for search and all distribution channels; ensure writers and editors are working to best practices in grammar, messaging, writing and style.
- Review and proofread major digital content, social media content, advertisements, and website copy
- Maintain ownership of the quality and consistency of web standards, content, and structure for the corporate brand, leveraging the company brand and style guidelines for all website communications.
Requirements
- Bachelor's degree required; Advanced degree preferred;
- 10+ years of experience as a respected leader in multi-channel content creation.
- Proven track record in leading digital strategy at a large global organization is required.
- Digitally savvy and experienced, with a required and demonstrated comfort level working with data, metrics and emerging technologies.
- Possess expert presentation and communication skills and communicate complex technical concepts to a non-technical audience.
- Deep familiarity with a range of online campaigning tools, tactics and strategies.
- Familiarity with AP style/editorial best practices; excellent editing, grammar and copyediting skills.
- Strong writing skills
- Previous experience leading a team, specifically related to process, project management, or production.
- Superior oral and written communication skills; ability to liaise with a wide variety of internal and external stakeholders;
- Experience working in a global function and a matrix environment.
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
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