Data Scientist driving marketing data-driven strategy at Elevance Health. Focusing on growth opportunities and quantifying marketing impacts on business value.
Responsibilities
Develops and executes strategies, programs and analytical solutions based on business priorities, consumer insights and emerging data trends that support the enterprise's digital and marketing strategy
Researches and evaluates new digital and analytical market concepts / solutions, determining if and how they would best fit into the existing portfolio of services and tools
Builds strategic roadmaps and advanced models (predictive, prescriptive, attribution) to identify growth opportunities, measure campaign effectiveness, and optimize marketing and member engagement
Works with business partners to create business cases and ensure deployment of data-informed solutions that engage target populations and deliver measurable value
Partners with leaders and associates across Marketing, Digital, IT and Customer Experience to align strategies, standards, and performance measurement approaches
Gathers and assesses market and performance requirements through data analysis, competitive intelligence, stakeholder and consumer feedback, and model-driven insights
Quantifies the financial and operational value of marketing initiatives and digital engagement, advancing methods to accurately track ROI and optimize investment decisions
Requirements
Requires a BA/BS degree in related field
a minimum of 10 years of related experience in solution strategy, digital product management and development of digital software products
Experience in healthcare industry in a direct to consumer (DTC) capacity preferred
MBA or equivalent preferred
Proven expertise with advanced statistical methods, machine learning, and predictive modeling strongly preferred
Strong proficiency with SQL and analytics/visualization tools such as Python, R, Tableau, or Power BI strongly preferred
Deep understanding of marketing analytics, campaign attribution, and performance marketing principles strongly preferred
Exceptional critical thinking, attention to detail, and ability to connect insights to strategic recommendations preferred
Effective communicator with the ability to engage both technical and non-technical stakeholders preferred
Ability to converse with technical and non-technical SMEs easily preferred
Effective communication and interpersonal skills, with the ability to work with diverse teams preferred
Ability to manage multiple tasks and projects in a fast-paced environment preferred
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