Content Specialist managing digital and social content strategies for clients in a fast-growing agency. Collaborating with teams to develop innovative content and performance analytics.
Responsibilities
Develop and manage audience-first, keyword-driven owned content calendars for clients’ social and web presences, including oversight of content creation and publishing in accordance with platform, industry, and brand standards.
Research search trends, audience psychographics and social trends to fuel organic social content calendars
Collaborate with SEO specialists and copywriters to ensure all content (social, blogs, landing pages, etc.) are optimized for search engines and LLMs while keeping to brand guidelines.
Build online communities through social listening and community engagement for social media clients.
Lead in creative brainstorm sessions with the Creative Strategy team and creative contractors to develop innovative ideas for clients.
Build KPI reports and proactively monitor social & content performance to identify insights and trends around audiences, platform and content, and ultimately turn these into actionable recommendations.
Leverage software to perform audience, brand, and competitor research, compile learnings, and turn them into actionable next steps.
Stay informed on industry trends, algorithmic changes, viral content trends and emerging digital marketing opportunities to bring fresh perspectives to projects.
Prepare presentation materials, reports, and final deliverables to share with clients.
Requirements
Minimum 1–2 years of experience in content strategy, production, or analysis across social media, web, and/or SEO marketing initiatives.
Agency experience preferred, but not required.
Analytical mindset with strong creative problem-solving skills and the ability to think strategically about audience engagement.
Strong storytelling abilities with excellent writing and grammar skills.
A passion for generating imaginative, audience-first ideas.
Excellent attention to detail and the ability to manage multiple projects simultaneously.
Self-starter attitude with the ability to perform tasks independently and meet deadlines.
Exceptional communication and interpersonal skills to effectively work across teams.
A proactive mindset, willingness to ask questions, and openness to feedback.
Benefits
20 days vacation a year + 12 public holidays
Full Paid Medical Insurance for Employee Only (including dental and vision)
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