Head of Performance Marketing leading the strategy with a focus on data - driven demand generation and efficient lead acquisition. Overseeing digital channels and integrating AI for optimization.
About the role
- Senior Channel Lead managing Pinterest’s external marketing websites. Overseeing operations, strategy, and collaboration across teams to drive business goals.
Responsibilities
- Lead & Govern Channel Portfolio of Sites: Oversee day-to-day operations, health, and performance of Pinterest’s suite of marketing websites, ensuring each site is aligned to clear business goals and regularly exceeding performance benchmarks.
- Set Channel Strategy & Roadmaps: Define channel-specific strategies, goals, and operating plans in partnership with content, brand, design, engineering, and analytics leads. Translate business priorities into actionable channel roadmaps.
- Operationalize Optimization: Design and implement robust testing and optimization frameworks tailored to the needs of each site, using both quantitative analytics and qualitative insights to drive continuous improvement.
- Drive Project Prioritization: Build and socialize prioritization frameworks that clarify resource allocation across competing initiatives, and ensure visibility and accountability for delivery.
- Collaborate & Coordinate: Act as the chief integrator—coordinating stakeholder groups, from creative and engineering to marketing and analytics, orchestrating seamless execution, and scaling best practices and standards across all sites.
- Champion Audience-Centricity: Deeply understand and advocate for each site’s target audience, ensuring web content, journeys, and experiences reflect audience needs and preferences.
- Leverage Technology: Identify, implement, and optimize tools, platforms, and AI-powered solutions to enhance personalization, operational efficiency, measurement, and reporting.
- Ensure Compliance and Quality: Maintain rigorous governance for marketing sites—ensuring compliance with accessibility, privacy, legal, security, and brand standards.
- Deliver Insightful Reporting: Synthesize data and feedback into clear reporting, sharing insights and actionable recommendations with leadership and cross-functional partners.
Requirements
- 10+ years of experience managing digital channels, websites, or portfolios, ideally in B2B, tech, media, or high-growth environments.
- Proven ability to run multiple web channels or sites with different business goals, target audiences, and KPIs.
- Expert in operationalizing and governing marketing sites: including resource planning, vendor management, budgeting, and compliance.
- Skilled in leveraging analytics and experimentation (A/B, user research, attribution) to drive informed decisions and consistent performance gains.
- Exceptional communication and cross-functional leadership: able to align stakeholders, resolve conflicts, and catalyze delivery.
- Track record of prioritizing and executing initiatives that deliver measurable business impact (growth, engagement, lead gen, brand visibility).
- Deep knowledge of digital content strategy, web design, UX best practices, CMS platforms, and web analytics tools.
- Experience working with cross-disciplinary teams in fast-paced, matrixed organizations.
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
Benefits
- Equity
- Paid time off
- Professional development opportunities
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Field Marketing Manager at JETSET Pilates linking corporate marketing efforts with franchise needs. Supporting marketing initiatives for franchise locations to drive engaged client experiences.
Marketing Technology & Data Coordinator supporting the collection and organization of marketing data for effective business strategies. Collaborating closely with marketing and business development teams.
Marketing Analyst driving digital content creation and management of marketing projects for Bernoulli Education. Collaborating with teams to enhance brand visibility and education transformation.
Call center agents for telemarketing role focused on client acquisition and management in Spain. Hybrid work model with part - time hours and specific office visit requirements.
Marketing Manager responsible for translating strategic objectives into actionable marketing plans. Overseeing marketing campaigns and collaborating with cross - functional teams to drive brand growth in Limassol.
Internship in communication and marketing at Heetch Belgium focusing on social media strategy and event partnerships. Seeking proactive candidate with skills in content creation and video editing.
Field Marketing Manager responsible for managing marketing strategy for expert accounting partners. Driving events and partnerships at fintech Kolecto while enhancing visibility and engagement.
Alternant(e) Assistant Chef de Produit Marketing working to develop AOP cheeses at Sodiaal Fromages. Participating in product strategy and marketing initiatives in Villefranche - De - Lauragais.
Marketing Technician role in a leading financial entity, focusing on digital marketing and CRM in a hybrid work model.