Marketing Manager for a blockchain-focused organization developing next-generation digital asset products and marketing strategy. Responsible for strengthening brand visibility and building partnerships in the global ecosystem.
Responsibilities
Build full marketing strategy, communication approach and yearly marketing roadmap.
Define brand positioning in tokenization, digital assets, and blockchain markets.
Translate business and product goals into measurable marketing KPIs.
Ensure all marketing materials follow best compliance practices (MiCA, AML/KYC communication rules).
Develop clear, accessible communication around complex topics such as tokenized assets, blockchain infrastructure, smart contracts, and digital asset regulation.
Prepare website content, investor/product explainers, whitepapers, blog posts, updates, and announcements.
Manage SEO, organic content, and performance-based campaigns.
Prepare and distribute press releases in coordination with compliance.
Strengthen brand presence in crypto, blockchain, tokenization, and Web3 communities.
Requirements
Bachelor’s degree in Marketing, Communications, Digital Media, Business, Finance, or similar.
3–5 years of experience in marketing within crypto, blockchain, tokenization.
Proven experience working with tokens, stablecoins, Web3 communities, blockchain events, or partner marketing.
Demonstrated ability to create marketing strategies from scratch.
Hands-on experience with LinkedIn marketing, content creation, PR, SEO, and analytics.
Strong communication and storytelling skills, especially in explaining complex topics.
Must be fluent in English and other European languages required.
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