Hybrid Ad Monetization Manager

Posted 1 hour ago

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About the role

  • Ad Monetization Manager responsible for scaling ad revenue for Fish of Fortune at Whalo Games. Collaborating with cross-functional teams to enhance player experience and retention.

Responsibilities

  • Own day-to-day ad revenue performance across rewarded video, interstitial, and banner formats - monitoring eCPM, fill rate, ARPDAU, and impression depth.
  • Design and refine ad placement strategy across the player journey, including segmentation rules, frequency caps, and contextual triggers.
  • Conceptualize and implement comprehensive A/B tests on placements, formats, frequency, and reward structures, translating results into rollout decisions.
  • Manage relationships with mediation platform (AppLovin MAX), ad networks, and SDK partners - including negotiation, troubleshooting, and auction stack optimization.
  • Monitor competitor titles and surface placement, format, and timing trends.
  • Foster synergistic collaborations with cross-functional teams, including Product, UA, Economy and BA, to align ad strategy with the broader monetization roadmap.

Requirements

  • Minimum 1 year of experience in ad monetization (preferably in gaming)- A must!
  • Strong analytical skills
  • Strong communication and interpersonal skills
  • Collaborative mindset; experience working cross-functionally with multiple departments
  • Hands-on experience with mediation platforms (MAX, LevelPlay, AdMob) and ad networks (Meta, Unity, AppLovin, Mintegral)
  • Proven ability to design and implement ad monetization strategies, with a strong focus on the ad-vs-IAP trade-off and protecting LTV
  • Full ownership experience over ad revenue KPIs, including rewarder videos, interstitials and banners.

Benefits

  • Impact: You’ll shape the technology that powers experiences enjoyed by millions of players.
  • Innovation: Join a company that encourages experimentation and creative problem solving.
  • People-first culture: We believe the best products are built by teams that love working together.

Job title

Ad Monetization Manager

Job type

Experience level

Junior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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