Webdesigner at a growing education company specializing in business strategies for entrepreneurs. Responsibilities include landing page management, A/B testing, and user experience optimization.
Responsibilities
Implement and maintain all ICC landing pages, ensuring visual and functional alignment with marketing
Conduct A/B tests to optimize conversion rates
Monitor user behavior metrics (time on page, bounce rate, engagement)
Collaborate with the creative team on adapting and implementing digital assets
Ensure responsiveness, fast loading times, and compatibility across devices and browsers
Manage servers and digital infrastructure, maintaining stability, security, and availability
Update technologies and plugins used on digital platforms
Assist in quickly resolving technical issues, minimizing impact on campaigns and user experience
Requirements
Bachelor's degree in Design, Web Design, Information Systems, Computer Engineering, or related fields
Experience implementing and managing landing pages
Familiarity with landing page builders and management platforms (WordPress, Elementor, Leadlovers, Hotmart, etc.)
Experience with A/B testing and behavior analysis tools (Google Optimize, Hotjar, Google Analytics)
Advanced knowledge of HTML, CSS, JavaScript, and API integrations
Experience managing web servers and infrastructure (AWS, DigitalOcean, or similar)
Basic understanding of SEO and mobile optimization
Certifications in UX/UI, Google Optimize, web design, Fórmula de Lançamento, or hosting and digital security platforms (desirable)
Experience in digital product launches and optimizing pages for high conversion (desirable)
Hands-on experience integrating tools and marketing automations (desirable)
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