Social Media role in a creative agency, responsible for client content planning and execution with an emphasis on strategy and trends.
About the role
- Social Media Manager responsible for Welldoc’s social media strategy across Corporate, B2B and B2C channels. Creating engaging content and managing paid media campaigns to drive engagement and leads.
Responsibilities
- Build and execute a comprehensive social media strategy that aligns with corporate, B2B and B2C goals.
- Design and produce engaging messaging and content across formats to convey Welldoc's story.
- Execute the social media/paid media components of integrated marketing campaigns and press releases.
- Partner with corporate communications to align messaging on industry themes.
- Manage paid social campaigns end-to-end, optimizing for KPIs like CPL and ROAS.
- Use AI-powered tools to scale content creation and personalize messaging.
- Cultivate the social presence of our executive team to connect with industry leaders.
- Monitor and analyze performance metrics, preparing reports and actionable insights.
- Work closely with cross-functional teams to ensure social media content aligns with company goals.
- Manage the social content calendar and ensure timely execution of campaigns.
Requirements
- 3+ years of experience managing social media programs, ideally within healthcare, digital health, or health tech.
- Experience supporting both B2B and B2C strategies across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms
- Strong design skills and experience creating social-first content using tools like Adobe Creative Suite, Canva, or Figma.
- Proven experience managing and optimizing paid social campaigns for awareness, engagement, and lead generation.
- A data-driven mindset with expertise in reporting, analytics, and translating insights into actionable recommendations.
- Familiarity with AI-driven tools for content creation and performance optimization.
- Excellent writing and storytelling skills with a natural ability to adapt tone and style for different audiences, with a demonstrated understanding of scientific principles and health-related terminology.
- Collaborative, curious, and willing to learn, with a proactive approach to testing new strategies and tools.
- Experience navigating healthcare-specific compliance (i.e., clinical, regulatory) for social content.
- Proficiency with video editing tools (Premiere Pro, CapCut, or similar).
- Knowledge of SEO principles and how they connect to social content strategy.
- Experience managing other aspects of marketing, including events and speaking engagements
Benefits
- generous PTO
- medical insurance
- dental insurance
- vision care
- life and disability insurance
- retirement benefits
- opportunity to participate in health savings accounts and/or dependent care accounts
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