Senior Designer leading technical production and adaptation of 2D retail assets for a leading technology company. Ensuring brand compliance while conceptualising bespoke campaigns and managing print specifications.
Responsibilities
Lead the adaptation of 2D retail assets for product launches and sustain phases. Create and distribute region-led master templates that local markets can easily adapt, ensuring speed and consistency.
Conceptualise and design bespoke seasonal or sustainable campaigns that resonate with regional audiences across both offline print and online channels.
Help build and enhance the regional retail creative playbook and guidelines, and propose new innovative CX ideas that fit regional needs.
Act as the technical authority on physical production. Manage complex print specifications, review physical proofs (G7 certified technical proofs) for colour accuracy, and advise on material substrates to ensure premium execution in 1P and 3P environments. Own the colourproofing program in APAC to ensure quality print production in APAC 3P channels.
Review prototypes and first-off-production samples to ensure colour accuracy and material quality meet brand standards.
Safeguard our retail brand by reviewing local markets and partners’ creative execution; providing guidance on improving creatives based on global brand standards.
Pioneer the use of AI tools for creative strategy and production. Champion and implement new AI tools, set up AI-centred creative workflows for predictive visual analytics (testing concepts before production), automated asset variation, and personalised content generation to increase relevance at scale.
Requirements
BA/BS degree or equivalent experience
Experience: 6+ years in graphic design with a heavy specialisation in Print Production or Pre-Press. Experience in a retail studio or production house is highly valued.
Technical Expertise: You have a deep understanding of the differences between RGB and CMYK. You understand ink limits, bleeds, die-lines, and large-format printing constraints.
Digital Fluency: While print is your expertise, you are proficient in digital design standards (HTML5 banner specs, social media ratios) to support omnichannel adaptation.
Tools: Absolute mastery of Adobe Creative Suite (InDesign, Photoshop, Illustrator). Familiarity with Figma is highly preferred.
Detail-Oriented: You have an eagle eye for typos, alignment issues, and brand guideline violations.
Exceptional verbal and written English communication and presentation skills.
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