SEO & Content Specialist serving as the engine for Wati's organic growth team. Managing content operations and executing SEO strategies for marketing effectiveness.
Responsibilities
Manage the final mile of the publishing process. You will format, upload, and publish blog posts and landing pages via our CMS (WordPress/Webflow), ensuring every piece is visually polished, bug-free, and adheres to brand guidelines.
Execute the on-page strategy and support off-page SEO efforts.
Conduct granular keyword research to support the editorial calendar, identifying long-tail opportunities and content gaps.
Execute our content roadmap by updating legacy articles with fresh data, new visuals, and optimized keywords to maintain their rankings and relevance.
Act as the first line of defense for site health. You will regularly monitor and fix basic technical problems.
Requirements
You have at least 1-2 years hands-on experience in Content Marketing, SEO, or Digital Marketing execution.
You are comfortable writing compelling headlines and working in spreadsheets to analyze keyword data. You value creativity and data equally.
You are familiar with SEO intelligence tools (Ahrefs, Semrush, Ubersuggest) and Google Search Console.
You view AI tools as an accelerator, not a replacement. You know how to use them to speed up research and outlining, but you always apply human editing and critical thinking to the final output.
Experience working inside a CMS (WordPress, Webflow, or HubSpot) to layout and publish content.
Project Management: Highly organized and able to manage a strict publishing schedule without missing deadlines.
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