Head of E - commerce driving direct - to - consumer strategy for blackcrows, an independent ski brand. Overseeing digital performance, operations, acquisition, and technology of the business.
About the role
- Ecommerce Coordinator responsible for product merchandising on-site at Vivobarefoot. Focused on optimizing customer journey and collaborating with various teams to drive sales.
Responsibilities
- Launch and activate products on-site in line with marketing and trade plans.
- Ensure all SKUs are correctly merchandised within the right categories and consistently review the site for accuracy.
- Carry out daily site walk-throughs to ensure merchandising is aligned with brand standards and regional sales priorities.
- Keep pricing, product information, and availability accurate for US region, reporting and resolving any anomalies quickly.
- Use reporting and on-site insights to merchandise effectively based on localised availability, demand, and performance.
- Manage upsells, cross-sells, and product recommendations to support conversion and AOV.
- Monitor site search performance by region, identifying poor-converting or high-intent terms and recommending improvements.
- Support ongoing site search optimisation to drive relevance and conversion.
- Suggest localised content and navigation improvements based on search insights and customer behaviour.
- Support the USATrade Manager in delivering the Trade Calendar by setting up promotions, price changes, and on-site campaigns.
- Assist with promo code creation and management.
- Ensure site content is aligned with seasonal launches, brand campaigns, and the wider marketing plan.
- Conduct regular competitor analysis and share opportunities to elevate our on-site experience.
Requirements
- 2+ years of online merchandising experience.
- Experience in Magento or Shopify a benefit.
- Strong knowledge of Ecommerce principles & best practices.
- Experience in online visual merchandising, UX and optimisation.
- Knowledge of Google Analytics (GA4) and Content Square
- Second EU language (desired, not essential)
- Analytical skills to analyse reporting and turn into actions.
- Strong communication skills.
- An eye for detail.
Benefits
- Health insurance
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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