Director of Product managing the Growth and Customer Engagement portfolio for a multi - country digital banking group. Lead product strategies to enhance customer interaction and expand market reach.
About the role
- Product Manager for MACI at Vericel leading brand execution and promotional initiatives. Collaborating with cross-functional teams in a regulated healthcare environment.
Responsibilities
- Lead execution of approved brand initiatives and promotional campaigns.
- Translate brand strategy into actionable briefs, timelines, and deliverables.
- Develop, update, and maintain compliant print and digital promotional materials.
- Monitor competitive landscape and market dynamics to inform tactical execution.
- Serve as primary marketing point of contact for field material needs.
- Develop and deploy sales enablement tools and field-facing resources.
- Communicate launches, updates, and revisions to field teams.
- Partner with Medical Affairs, Market Access, and Sales to align customer-facing materials.
- Lead coordination and submission of materials through the Medical, Legal, and Regulatory (MLR) review process.
- Own day-to-day financial tracking for MACI marketing initiatives.
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field
- 3–5 years of experience in pharmaceutical, biotech, medical device, or regulated marketing environments
- Proven ability to manage multiple projects in a deadline-driven environment
- Demonstrated budget ownership, including forecasting and spend management
- Experience navigating MLR review processes
- Experience managing print production and digital promotional materials
- Strong analytical skills and proficiency in Excel and PowerPoint
- Ability to travel up to 20-30%
Benefits
- Competitive salary
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
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