Head of Content leading content strategy and execution for Trustly's payment services in North America and Europe. Collaborate with multiple teams to enhance B2B marketing efforts.
Responsibilities
Create and reiterate on a content strategy tailored to fit the needs of our global business and various verticals
Delegate and execute on content creation, ensuring accuracy and a high standard of writing across all platforms
In collaboration with our Field Marketing Managers, devise and execute new forms of content such as webinars, video, and audio
Partner with Product Marketing on launches and positioning
Position Trustly as a leading voice in Pay by Bank and open banking
Collaborate with Sales and Commercial teams to address competitive narratives and identify opportunities to elevate voices within the team
Own & iterate on the editorial calendar, production pipeline & contents/formats: blog, thought leadership, case studies, whitepapers, videos, etc.
Track performance and tie content to measurable business outcomes: pipeline influence, deal progression, revenue acceleration - not just traffic metrics
Requirements
7 years in B2B content, product marketing, or brand strategy, including 2+ years of seniority/lead capacity
Experience in fintech, payments, SaaS, or a related regulated industry
Strong strategic thinking combined with hands-on execution
Comfortable translating technical concepts into compelling narratives
Data-driven and commercially minded
Experienced in working cross-functionally at senior levels
Benefits
20 to 30 days of holiday to support a healthy work-life balance
Monthly team outing allowance to enjoy social events with your colleagues
Parental leave top-up additional support for new parents
Daily breakfast and on-site perks to make your workday smoother
Well being support our health allowance covers gym memberships, massages, and much more to help you feel your best
Additional benefits designed to enhance your work-life experience!
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